For 15 years, I've led high‑stakes growth across AdTech, MarTech, and digital commerce — co-founding and scaling an SEM agency to $20M+ ARR and acquisition, building Arrivalist's travel audience business from scratch onto the world's largest data marketplace, transforming Microsoft's $100M global performance media operation, and taking Amazon Pay from concept to $1B. In AdTech and MarTech, the playbook is the same: find the data asset, build the system around it, and execute fast enough to matter.

B2B

  • Arrivalist had a decade of industry-leading travel attribution data. The opportunity was turning that asset into a sellable audience product. I led product, marketing, sales, and operations from concept to launch in five months — now live on LiveRamp across virtually every major DSP. If you have a proprietary data asset and need to build a business around it fast, I've done it.

  • I co-founded eonMedia to help advertisers boost sales while managing marginal cost. We grew to $20MM ARR by creating the right tools, teams and expertise at the right times. We sold to aQuantive, which sold to Microsoft.

  • I led the GTM team for Amazon Pay when it was still a startup. We growth-hacked our way to $1B with the right combination of changes to product, pricing, marketing, sales segmentation, and channel strategy. Whether it’s a start-up or new area in big tech, I can help define and execute a GTM plan that works.

Consumer

  • At Google Store, our DTC strategy was undifferentiated. As the new DTC leader, I led a cross-team effort to define our DTC value prop, and execute on that. We grew 40% Y/Y without cannibalizing other channels. I can work as a cross-functional leader across channels and teams to create and execute a winning DTC strategy.

  • As demand gen leader for Microsoft Store, I inherited a $100M+ global ad budget. Quick wins resulted in $20MM+ of savings. I then led 30%+ Y/Y profitable sales growth over the next 4 years with LTV modeling, incrementality test and new optimization strategies. Before that, as performance media agency co-founder, I led demand gen strategy and execution across all consumer verticals.

  • At Microsoft, our homegrown DTC tools were limiting our growth. I led the migration and replatforming to Adobe which gave us the agility, quality, and efficiency to grow 40% Y/Y. Regardless of your from-to, I can build a replatforming strategy and execution plan, and/or take the lead as an embedded project leader to get it done.